Ep 15: Social Media Burnout & Non-Social Media Ways to Market Your Biz

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Social media burnout is REAL and if you're feeling it you're not alone. If you're sick of scrolling, overwhelmed by the noise and finding it tricky to keep up with social content, this episode is for you! In this episode I discuss how to implement great social media boundaries and make these platforms work for you as well as other ways to market and grow your business (because putting all of our eggs into one basket has never been a smart business move!).

Listen in to hear:
- Where I'm at with social media
- How to recognise social media burnout
- Tips to create clear social media boundaries
- How to show up on socials in a way that feels good
- Some ways and examples of how you can market and grow your business without social media

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Episode Transcript (unedited)

Hello, welcome back. I hope you're well, I hope you're having a good day. And thank you so much as always for choosing to spend a little bit of your time with me today, I'm really looking forward to talking all things social media and how it's burning us out, and how we can find a way to run our businesses. Without social media burning us out. It's something I think that's been coming up so much in conversations I've been having with clients over the last six to 12 months. And definitely in my own business, I've, I've never been amazing on social media, I've never really enjoyed being on there, well not not enjoyed all of my experience of being on social media, and I'm talking mostly about Instagram. I've often said that if I didn't have an online business, I would, there's no way that I'd have an Instagram account. Because it obviously can be a bit of a time suck, and some of the messaging and some of the things that you see on there are obviously not going to be the most helpful. But then on the other side, I have made such incredible connections and friendships through social media that I wouldn't have made otherwise. And there are accounts that I love following that I learned so much from and that really uplift me and inspire me and educate me. So I am certainly torn about my relationship with it. And I'm still finding exactly where I want to be. When it comes to social media, I have moments where I'm like, I just can't, I just don't want to be on here at all. I don't want to be on Instagram, I don't mind Facebook, I don't find it as addictive. And I don't find it as noisy. But Instagram, I do find really noisy, and I have moments where I'm like, I want to get off it. And then I have you know, a great chat with someone who I've met through Instagram. And I'm like, No, I couldn't, couldn't also be good off, I just have to find a way to make it work. So I'm still kind of exploring exactly where I want to go with it. But I thought I would talk about it anyway. Because I know that it's something that is so prevalent. And it comes up with a lot of my clients, like you know, I've been posting really well but like, I just don't want to go in there or I haven't been on for a while ages, like how do I come back on social media or this week, I'm feeling really exhausted and burnt out, is it okay to just take a week off and that kind of thing. And with anything in your business, I think it's so important that we show up with the right energy. And if you are feeling burnt out and exhausted, even if you are ticking all the boxes, and you're posting, you know, the reels and the posts, and the stories and doing all of those things, if you're not feeling good about it. And if you're doing it at the expense of your own well being, it's not going to translate, it's not going to resonate with anyone, you're only amplifying that exhausted energy. So despite what the algorithm is doing the algorithm, it's okay for you to take a break off social media. I'm going to talk through some boundaries that you can have that might help you feel better around social media, I'm going to talk about ways that you can use social media but be a little bit more hands off in your business. And then I'm going to talk about all the different ways that you can grow your business and grow your audience and send traffic to your website and make more money without having to use social media. Because I think that's something that we forget that before social media, there were lots of successful businesses, and there were people marketing these businesses without social media. So there are other options when it comes to wanting to grow our business. And I think it just comes down to what personally is going to feel really good for you whether you like being on social media in a certain way. Or if it doesn't feel good, you can actually still have a really successful online business.

I've been reading a book called stolen focus. And it's by Johann Hari, it's his new book, if you haven't heard of him, he's a wonderful writer, and I really enjoy his work. And I'm really enjoying this book as disturbing as it is at times. So this book is basically about technology and the effect that it's having on us in our ability to focus and our ability to pay attention. And the ways that these apps in particular are set up to steal our attention and to steal our focus because the business model of Instagram or Facebook of Twitter of tic toc of any of the social media apps is that the more time our eyes are looking at our Facebook feed or Instagram feed, the more money they make. And so they're creating these these ways to keep us really hooked in so that we are spending as much time as we can on there because at the moment the way that their business model work. We the consumers actually their product where what they sell because they're selling advertising, and they're getting to know us so well, because they can see everything that we're clicking on and everything that we're spending time on. So that advertising can become really targeted on on these mediums. And the more I learned about it, the more I feel like, it's actually quite an unethical business model. And it's not a business model that is designed for the user to feel good. It's, you know, nobody scrolls through Instagram for half an hour, and then comes off going, Man, I feel amazing, I feel so calm, I feel so connected to myself usually feel a bit like that I feel a bit gross, I feel a bit frazzled. And I think it's when I think about the platforms in that way that I feel very conflicted about having a business that uses those platforms, because I don't necessarily feel good about encouraging people to spend time on social media. And it's something that even back when I was just life coaching, and ever since I've been business coaching, it's talking about social media boundaries has is a big part of the work that I do. Because it can become this really addictive thing. And it can become a way that we just numb out from emotions, or we distract ourselves when we're feeling things so that we don't have to feel them. And it's a way that we get caught in procrastination when it comes to our business as well. So I think one of the important things that I've learned from this book is that it's not really just a matter of our own personal willpower and our own personal boundaries. And while there is a lot that we can do, to stop ourselves kind of getting caught in this rabbit hole of social media, that these apps are actually designed to do that. And they exploit the vulnerabilities of what it is to be human, in order to keep us on there. So there's only so much that we can do knowing that these things have been created purposefully to be addictive, to steal our time and to distract us from the things that we're doing. So I it's such a good book, he also has done an interview on a podcast that I love called the imperfect. So if you want a little taste of what the book is about, I would definitely recommend that. And I think even before, you know, learning of his work or anything like that, and I'm sure you would have experienced this too, I felt that kind of icky relationship with social media where I picked up my phone to like, check the time and 20 minutes later, I'm thinking why am I on Instagram? Why am I looking at this? Why do I care about this? What like, what am I doing here? How did I get here, and it just becomes this automated thing where like, we pick up and all of a sudden we're like, way down this rabbit hole scrolling away. So let's talk about a few boundaries that we can put in place, or these are things that I've found helpful and my clients have found helpful when it comes to trying to work away from the addictive nature of the social media. So firstly, I mean, I feel like surely nobody's getting notifications anymore. But if you're getting notifications on, like, from anything I don't get, I get messages that say that's the only notification I get on my phone, turn them off, they're one of the ways that they pull you back in. We don't need to get notifications for every email, or every, every post or every message that we get on Instagram. So if you haven't done that, do that. Another thing, great thing to do is of course, clean up our feed on iPhone and Instagram, this is really important, just making sure that you're only looking at things that make you feel good. And if there are things that pop up that kind of trigger you I think you'll know the difference between things that just make you feel a bit icky.

versus things that may be a pointing to like, maybe this is something you know, I'm triggered by I'm looking at somebody and they're talking about how successful they are and how amazing that is. And I feel like that, you know, there's, I feel triggered by that. Or there's a voice in me that starts trying to judge them or whatever it is. And these are, of course opportunities for us to kind of explore like, Oh, that's really interesting. Like, why did that trigger me? Or why did that? Why did my mind immediately go into judgement around that instead of just being happy and excited that they are living their best life. And we can certainly use it for that. But I think we have so much of that anyway, and especially when we're on social media, even with a feed that we have curated to be things that make us feel uplifted and inspired, that those things are still going to pop up and it is definitely an opportunity for us to explore. Like Hmm, that's interesting, what kind of what what about that really kind of got under my skin. But it doesn't mean that we need to do it unnecessarily because I think it's gonna happen anyway, we're gonna get triggered anyway social media or not. So having a feed that makes you feel really good. And then knowing that there's still an explorer page, there's still all of this stuff that is going to pop up and then you know, trigger those spots that might need a little bit of work and inner work for us to kind of move past but it's okay for you to have a feed that just makes you feel good and It's also okay for you to not follow anyone else in your industry. I think this is actually kind of important when you first start out if it feels right for you, that you don't I had a client to me the other day, say, like, I followed all of these other coaches because I want to see what everyone else is doing. But now I just start to feel really cute about myself every time I stopped scrolling on social media, and we've all had that experience. So I think if that's you, and also what that can do is mean that we're so bombarded with everyone else's ideas and everyone else's voice that we can lose our own. And it's when we have a little bit of quiet space. And when we're doing the things that connect us to ourselves, that's when you find your voice. And especially as a coach, that's when you'll find your groove. And you'll get clear on the things that you are all about and your messages and what's important to you, as opposed to like, oh, wow, look, that person's doing that thing that sounds amazing. It's like, great, well, they're in their genius, and they're being them. And that's so exciting. But the idea here is not that you do what they do. The idea here is that you are inspired to be just as authentic as they are being and you can be yourself. So we want to avoid kind of over over cluttering our mind with everyone else's voices, make sure that there's plenty of space so that you can hear what's really important to you as well. So you've cleaned up your feed, you've turned off your notifications, I love to put social apps into a folder, I like to call the folder, something that will remind me to take a breath. But before I go into scrolling, I also only use Instagram, on my phone. So my emails, my Facebook, I only do those things on my laptop, which means I'm a lot more present, it means I sit down and purposefully like okay, I'm going to check in on my Facebook, I'm going to check in with my mastermind is on Facebook. And that's what I'm doing. It's not like oh, I'm kind of half doing something else. And I'm opening the app. Instagram as well, I started to use a bit more on my laptop, obviously, it's clunky, obviously, it's designed like that, so that you have the app in your pocket all day. But I'm finding that I like to, if I can look at it on my there's something about the way that it is on the laptop, it's way less addictive, you don't get caught in this scroll, probably because it is clunky to use it. So that's also something that you can do. And that's something that I'm sort of exploring, it is really hard to share to Instagram when you're in that when you're on a desktop, which is a pain because that's kind of what I'd like to do is like posting ghost I think, Who did I hear say that Kim Kardashian posting ghost, which is a nice way to think about if you're like, I'm going to post something and then I'm going to hop off and then I'm going to come back and see, you know, respond to comments and continue a conversation that I've started with that post. But rather than like, oh, I

hop on, I spend X amount of time posting and then I spend five times as much time just last in the scroll because it's hooked me in like that. So you can absolutely do that. I like having them in a folder where there's a there's a reminder something that says pause or breathe or take a breath or whatever, you know, something that will remind me to just be present, take a second and make that decision. Do I really want to do this? Is this what I'm intending to do with the next 510 1520 minutes of my life? Or is there something else that I would love to be doing with this time. And you might even find designating time for Okay, I'm going to check my social media for 15 minutes at this time and 15 minutes at that time each day. So I know I've got a container around it, I know that I'm coming to it, I know I'm going to read those messages if they're there. And I'm not going to just feel like I have to constantly be checking in. I also really like to kind of set that as a precedent when it comes to working with my clients that I don't expect them to be online all the time. And they don't need to expect me to be online all the time either. Sometimes there is a few hours before you get a response. And that is so okay. Obviously, in my voice messaging, I try to get back to them as quickly as possible. But I think it's important for everybody to feel those boundaries. Because you know, if somebody is replying immediately at all hours of the night, then it sets a precedent like that's what everyone should be doing. Especially in kind of a workplace situation. If somebody's you know, hopping onto a chat at 1030 at night and then everyone else is responding. Even if you're like I don't want to be working I shouldn't be working now you feel like you should be so it's really important I think to have those boundaries. I know I've mentioned in a previous episode about having popping in your email signature as well when you are in line when you're in your inbox when you are on social media. And yours might say something like you know as I'm enjoying Being pregnant with my family. I'm only in my inbox and on my social media on Monday, Tuesday, Thursday, or whatever it is, so that people have an expectation around that. And I think the world is gradually moving back towards this, having these strong boundaries. And even though yes, we can check out email or all hours of the day and night, it doesn't mean that we will. And it doesn't mean that we should. And I think any progressive workplace or company is definitely moving towards like, you work in your work hours, and then you are not expected to respond or be present. In your work time. What country is it, that it's either Denmark or Finland, one of those beautifully progressive Scandinavian places where they have introduced an actual law where you cannot work outside the hours in your contract. And somebody was expected to respond to an email like an hour after his work hours had finished. And he actually sued the company he worked for for 70,000 euros because, and he won the case, because they were expecting him to work outside of work hours. So I think we're hopefully moving back to a place where it's going to be more normal to be offline than it is to be constantly connected, because we're starting to realise how exhausting that is, and how detrimental that is to productivity and the quality of the work that we produce, and also our mental health and our well being. So it's really okay for you to set those boundaries in your business and with your clients. You don't have to be available 24/7. I also like once I've got that folder on my phone with social apps, and I like to move it around all the time. So it also can't just be an automatic thing where I just go to that spot in my phone where I know it isn't open it up, move it around, trick yourself. So you have to have that pause of like, wait a minute, what am I doing? Do I want to do this. Another thing that I find really helpful is starting a timer when I scroll, so say you're going to do you know, 15 minutes checking in the morning in the afternoon, then you set a timer. And what that timer helps me to do is stops me from like, just scrolling and like endlessly filling the time. It makes me go okay, what do you need to do on here, get in and do it. And then in like three minutes, I'm sort of like, Oh, I'm done, I've responded to messages, I've done all the things I actually came here to do. So actually, I'm just going to hop off now because I'm I would rather use my time for other things.

I like to keep phone out of bedroom, I like to give my phone and bedtime. Most nights, it's not possible all the time. But to give myself like, okay, at 730, at eight o'clock, the phone goes away, goes into aeroplane mode, and then I'm not going to look at it until the next morning. And in the mornings, I try not to turn it on for at least an hour or so after I wake up. Because there's nothing urgent there. And it's really giving myself that time to be present with my kids. And you know in that morning as opposed to checking, and I have very little to check on my phone because of the way that I've set it up. So there's not that much I can look at. Anyway, I deleted all of my apps A while ago, and I was saying to travelling, all I could do now is check my weather. And I could open it up and I've got three weather apps. So I'm fully across the weather situation. But yep, there's no news. There's no social media, there's no emails that I'm looking at on my phone. So if that feels good for you to have that type of break, in that can be really nice. I also delete my Instagram app from my phone. Every I've been doing it every weekend for a long time now. But I'm thinking I might even actually start doing it Thursday evenings, delete it Thursday evening, get it re downloaded on Monday mornings to give myself that three day break. And I find my favourite thing about that is that it seems to break that kind of addictive cycle. So that when Monday comes back, I'm not like, it doesn't have the same hold on me, as it did before. I, you know, if I was on there all the time, because you're so used to like, I can't miss anything. And I'm seeing everything. And then I'm like, alright, well, there's three days every week that I'm missing whatever's on social media, and guess what, nothing happens, like life goes on. And that's so fine. And my business is fine. And everything's working as it should be. So it's kind of nice to have that break. So if you're feeling like you're just ending up on there more than you want to be or you feel like you're using more of your time on social media, then you feel good about it, then try giving yourself just that little break. You don't have to delete it forever, but just go okay, I'm going to delete it two or three days a week and see how that feels. No, the algorithm isn't gonna go crazy for you if you do that. But it doesn't mean that you're not going to be putting your stuff in front of people. It doesn't mean that you're going to be invisible on there. And if we do play that algorithm, then we're on there 24/7, constantly engaging, constantly creating, and that is not sustainable, and it doesn't feel good. Well, it certainly doesn't for me or for any of my clients. And if it does for you, then that, that's nice because it will work really well for you. So I think it's just really being thoughtful about how you use social media and whether it makes you feel good, and how much of your time you want to use it. And another thing that is so important with social media, in your business, is knowing exactly where it fits in your strategy. So this is something that I think so many people I've seen fall into the trap of where you are like, Oh, I've got to be on social media. And then every day, it's sort of like, oh, what should I do? Maybe today,

I'll send some messages tomorrow, I'm gonna write a post. And then next day, I'll do a real, and you're just like throwing stuff out there hoping that something will land hoping that something will stick. And that becomes really exhausting really quickly. Because it's like, what's the point of this? Where is this all going, and you haven't been considered, like thoughtful about where it fits in terms of your business. I think social media can obviously work so beautifully in, in a business and as part of your marketing and your client acquisition strategy. It can be a really beautiful piece of that puzzle. As long as you know that it's a piece of that puzzle, and that you're using it purposefully for that reason, and that you're not just using it to be, you know, to show your face somewhere that you're like, I can see that this is this is where my audience is on social media. This is where I need to talk to them. And this is the journey that I can take them on in my business, I can share this freebie which will take them through an email sequence. I can talk about a masterclass and I'm going to be running and I can invite them to come along to that I can share product, I can share a sale, I can share client wins, I can share testimonials, I can. But it's knowing that where that all fits in part of your in your strategy. And having decided on that beforehand, that also really helps with batching. So that you can sit down and create a whole lot of content beforehand, and then roll it out over a couple of weeks or over a month so that you're not trying to think of things on the fly. Trying to think of your social media content on the fly without a strategy is like just just, you know, Skip, go and go straight to burnout, if that's what you're doing, because it doesn't work. And it's so tiring. So know where social media fits in your business. And give yourself that chance to be really thoughtful about what you're going to be sharing. And making sure that everything that you share and everything that you spend that time and energy and effort creating is actually going to make the impact and is going to shift the bottom line of your business and is going to grow your income and is going to grow the connection that you have with your audience and is going to help people and be of value and having a positive impact, rather than just adding to the noise of social media, because obviously there is a lot of that. So let's talk about some ways that we can have social media and be a little bit more hands off. Obviously, there are things like outsourcing. Having people help you with your content creation. It's so up to you, if that feels good for you, you can outsource, you know, it's nice to even just go and get a photo shoot. So you've got lots of images, so you're not creating that on the fly, you might like to have a central piece of content that is a blog post or a podcast episode, or an email newsletter that you then shift and turn that into a few different captions for posts or turn into a carousel post or turn into a theme for an Instagram story. So you can certainly repurpose content, that's a good way to do it. I think batching content is really important as well. So that if you are going to be on socials that you're not burning yourself out. To me, I find Facebook is a little bit less noisy than Instagram. So you might even find that starting a Facebook group might be a good way to grow your business to to invite people into a space to get to know you and your work so that you can help them. You also might like to post in other Facebook groups to share different things that you're creating free value or resources that you can you can offer to people who you know, would resonate with your work because they're in a Facebook group full of people that fit into your target market, or that meet that criteria to be one of your ideal clients. So you could also obviously do social media advertising, it's more hands off to sort of create a Facebook ads campaign or an Instagram campaign as opposed to sitting there and posting all the time. But I think really important to have whatever the funnel is that that advertising is a part of very optimised and working really well so that the money that you do spend on advertising is being like every single cent of that is being maximised because if you just sort of, you know, create, create a funnel and chalk it up on an ad and then it's like I'm getting it in front of people, but nobody's opting in, or I'm not getting the clients after they're going through the email sequence or it's, you know, if it's not working, then that's kind of money down the drain. So I think getting these things working organically without paying anything, first is pretty key. So that then you can move on to paid advertising, which, when done well is incredibly effective, and is an incredible way to bring clients into your business and to get to put yourself in front of people that might not find you otherwise. But it's worth doing that really, really well. And making sure that you're creating a system that is going to maximise the investment that you make on advertising.

Let's talk about ways to grow your business without social media. I have recently done Leonie Dawson's course, which if you're thinking about getting off social media, or you're wondering how in heck do I market my business without social media, I would highly recommend, I'm going to put a link in the show notes. It's an affiliate link. So I get some, I get a little, you know, a little bonus when if you purchase through that link. And her course is called Marketing without social media. So that's basically what it's about. It's about, it gives you lots of ideas for ways that you can market and grow a business without social media. What I'll share now is some ways that are probably more specific to businesses of Mama's and the type of online businesses that I know that if you're listening to this podcast that you probably have so some really good ways to grow your business. A really great way is with podcasts. So you don't have to be an expert. You don't have to, like I feel like podcasts and then you blogs, you can have one if you've got something to say if you've got something to share, start a podcast, it's really not hard. You don't need much equipment you don't need like, it's easy to set it up on on the platforms online that you can do it. And you might like to start sharing like that. For some people. For me, it certainly is a really easy way of creating content and a really enjoyable way. I'd much rather sit down and chat like this and sit down and write a blog post. And it's also way more time effective for me to do it like this. So if you've thought about that, then that might be a good thing to do. Even if you don't want to start your own podcast, you could approach other podcast and offer to be a guest, if you've got something that you could share, that's a value that would help them their audience, then it's so worth being a guest on podcast, you can obviously interview people on your own podcast. And they will share that and that can also get more eyes on you and your business. So podcast is a really great way to do it. Pinterest is another really excellent way to drive traffic to your website. People kind of put Pinterest in the social media category, but it's actually more of a search engine. It's essentially an image based search engine. And because of that, we can use it to drive traffic to our website. It's not something it's not somewhere where you're expected to show up live. And the lifetime of a pen is actually really good. It's months and months compared to this is like and when I say lifetime, I mean the length of time where that's getting a good amount of views. And a good amount of engagement is a really long time compared to social media where it's like five minutes, and then it's old news. So getting some getting a Pinterest set up. And there are people who can manage Pinterest for you. You can use some a programme called tailwind to schedule your Pinterest content. And so that that rolls out and then it's such a great driver of traffic to website when done properly. And it doesn't have to cost very much I mean, if you do if you do it on your own, I think tailwinds only $100 or something for the year. Or you can invest in having somebody take care of that for you. But if you have something like a podcast or a blog, it's such an excellent way to drive traffic there without you having to be on social media. SEO search engine optimization is obviously really important as well if you've got a website, which if you're not going to have social media, a website is definitely a good idea. i i I would personally say a website is always a good idea in a business. Because it's somewhere that we can drive traffic and it means then you can be searched on search engines you can people can find you on Pinterest, you have an online home where you can collect everything. Not everyone not everyone with a successful online business has a website though you can certainly you don't have to do it. But to me, there are a lot of advantages and not really any disadvantages of having a website. So I think it's worth having. So search engine optimization is basically making sure that your website shows up in Google searches. This is again something that you can outsource something that I've always outsourced. It's something I haven't you know ever gone into great detail learning how to do myself because it's not a huge expense. And it's kind of nice to you know, hand things over to people in business. So I'm certainly not an expert in that, but I am a big fan of it. And it can mean that you're getting people finding your business. And these things, when done properly are way more effective than social media, having Pinterest, driving traffic, having a really well optimised website that is going to do like that will drive 10 times the traffic of social media.

And especially if you're not super present on social media and constantly posting, every business is different. There's no There's never any hard and fast rule of like, you have to do it like this in order to be successful, and some businesses will do so. So well, just with social media, other businesses. If social media just isn't your thing, then you might like to explore these other options. But I think it like I've mentioned, it's so important for you to just get clear on what feels good for you. And in an ideal world, how would you love your business to be marketed? How would you love for people to find your work? Do you want it to be through social media? Would you like to explore other options. And even if you do continue to be on social media, it's really great to have other things because as as we've seen, Facebook can go down, Instagram can go down, they can completely change the rules. So that, you know, one day you're getting all of these eyes on your content the next day, they're just not showing it to people, and you have no control over that. So to have other ways for people to come towards your business is a really smart thing to do in your business. You can also make connections in person, you might like to join a networking group, you might like to, you know, there are business groups all over the place that you can join and actually go and meet people in person. And of course, like how effective is that compared to social media where someone has to see you sort of between 15 and 20 times even feel like they might recognise you or know your work, you have one five minute conversation with someone in person, and you both get to know each other way more than you would over all those touch points on social media. So it's so worth getting getting out there and actually connecting with people, whether it's at like launch events, or networking events, put your feelers out and see what people are going to and ask to go along to them. Like there's there's no harm in inviting yourself or saying I would love to come to this. I think sometimes I know I had a client say to me a little while ago, like oh, there was this event and I thought I would have been invited by didn't get invited and everyone when and like, you know, I felt like I was a bit left out. And I said to her next time that happens, get in touch and ask if you can come because it's so not personal with you know, things like that are never personal, it's just probably an oversight, or the person who was doing it didn't didn't know you or whatever it was. So invite yourself along to these things go and join a networking group. I know there are several in Perth, there's obviously big ones that are worldwide. And there's there's smaller ones that are more local. So find a networking business networking group that you want to be a part of, and go along to that. And maybe you can even do run a workshop for them or do a talk for them. Workshops are another really great way to market your business. So it's really just thinking about who else is serving the clients that I'm serving. So for example, you might be, you might want to teach like postnatal yoga. And so you could go and give a talk to a local local midwives or mental health like maternal mental health professionals about how amazing yoga would be for people who are recovering after birth, or whatever it is.

Go and talk to them, and then they will refer people to you. And that is such a powerful way to get clients as well. So you can ask for referrals, you can set up those referral relationships in so many different ways. Be creative with how you're thinking about it and, and kind of put yourself in front of people in these in different ways where you can run a workshop, or you might even just catch up with someone for coffee, or just send out an email and tell them that you really love their work and that you would love to share their work with your clients. And would they be interested in sharing your work with their clients? It's there, it's really there. Like, there's no limit to the ways that you can market your business. And we It doesn't have to be on social media. And I think what Leonie Dawson talks about in her course, and in many of her courses, Is this her marketing plan where you have one piece of paper that says, Where are my people and the second piece of paper, which is how can I get in front of them, and it really can be as creative a process of that is where you're figuring out okay, well what would feel fun for me what would feel exciting and easy? What's a cool way that I can get in front of people and it doesn't have to be social media. So it's something that I really have enjoyed working with my clients on over The last 12 months and especially since I had Locky, and a lot of my own now, pretty much all of my clients are mums with young kids. And it's helping them to find ways of marketing that feel really good for them. Because a lot of the time they are pretty burnt out from social media, and they don't want to be on there all the time. So it's making sure that their social media use is such a specific and key and like well thought out part of their strategy. And then making sure have we got other ways for people to come and find you that aren't just social media. So when you do have one of those weeks where the kids aren't sleeping, and the best thing you could do for your mental health would be to delete your Instagram app and get off Facebook and not be on. I mean, I feel like I'm too old to even be on Tik Tok. I can't even I can't even speak to Tik Tok. I haven't been on there. But yeah, that that feels like a new generation thing. But if you're on there, same thing, like you can take a break whenever you need to. But no knowing then okay, well, I've got these other systems and structure in my business where there are other ways for people to find me and my whole business isn't resting on social media that my business is, is like evenly distributed across a number of different platforms. And I know that clients can come to me through referrals through this workshop that I'm running through this business networking group that I'm a part of, through my podcast, and through Pinterest, through SEO through whatever else you have going on. It's so worth opening up these other channels so that you're not putting all that pressure on just one way of growing a business. So I hope today's episode is helpful, I hope it's opened your mind up a little bit to different ways to grow your business. This is something I love doing with my clients, because to me, it's creating this foundation for a business that is really rock solid and means that you're not going to go from feast to famine, and have an incredible month, one month and follow it up with crickets the next month, it means that we're creating a business that is on this beautiful solid foundation, that we're not completely reliant on one thing and so that you can actually feel safe and like yeah, there's going to be money coming in every month, I can see my audiences constantly growing in several different ways. So that if something did fall off, Instagram did completely, you know, self combust, that I'm not going to go broke and that my I'm not going to suddenly be like completely out of clients and out of money. So it's a really exciting way to create a marketing strategy and to be thoughtful and create a business that is sustainable, and also really enjoyable, and, you know, amplifies all of your strengths and doesn't force you to do things or be someone that you don't want to be. I really love doing that I've got a couple of one on one spots that I'll be releasing in the next month or so. So that if you are interested in working with me in that regard to create, set these things up in your business, then I would love to do that. We also talk about this, of course in my abundant mom's mastermind so if that container feels good for you, then you might like to come and join us there so that we can set up your business so that you aren't fully reliant on social media and so that you can be really clear about the boundaries and so that you can feel really good in the way that you do social media and you've got a beautiful strategy that is effective that you're working from that means that you're not just throwing stuff out there and hoping for the best. If you have questions if this has piqued any interest in anything

else that you'd like to talk with me about as always, hop over to Instagram and here I am inviting you over to Instagram. You're also welcome to email me and we can discuss further but as always, thank you so much for joining me it means the world and I appreciate you so much. I'll let you go have a good day. Bye beautiful